Stratford Town launch new club badge prior to start of 2021-22 Southern Premier Central campaign
STRATFORD Town have revealed their new club crest, which has taken some inspiration from William Shakespeare.
For many the seasons the club has had two badges, a blue and white one to represent 'home' and the 'away' orange and black.
However, with the Bards changing their kit colours to orange and blue to create a single identification for the club as part of rebrand led by chairman Jed McCrory, the decision was made to redesign the badge.
One of the new additions to the club badge is the word dauntless, which, according to the Oxford English Dictionary, was created by Stratford's famous son Shakespeare and first appeared in part three of the Henry VI trilogy.
"Dauntless: meaning brave, fearless, intrepid, incapable of being intimated or subdued, fits well with the emotive aspects of football," said a club statement.
"It also plays well with our current climate as we begin to venture forward to a more positive future after the past 18 months of the pandemic.
"The new badge will gradually begin to appear around the Arden Garages Stadium and through the club's branding."
Meanwhile, the Bards will begin the 2021-22 Southern Premier Central campaign with a tough trip to Coalville Town on Saturday, 14th August.
The first home game of the season comes three days later when Redditch United visit the Arden Garages Stadium.
Paul Davis' men are back on home soil on Saturday, 21st August followed by a long trip to St Ives Town on Saturday, 28th August.
The first month of the season ends with a home game against rivals Banbury United on Bank Holiday Monday (30th August), with the reverse fixture pencilled in for Monday, 27th December.
New Year's Day will be sure to attract a big crowd down at Knights Lane as the Bards' first match of 2022 sees them take on Bromsgrove Sporting.
Sporting will then welcome the Bards to the Victoria Ground on 18th April, the final day of the Southern Premier Central campaign.
Stratford Town's 2021-22 Southern Premier Central fixtures (these will be subject to change):
14th August – Coalville Town (a)
17th August – Redditch United (h)
21st August – Royston Town (h)
28th August – St Ives Town (a)
30th August – Banbury United (h)
14th September – Stourbridge (h)
25th September – Lowestoft Town (a)
28th September – Alvechurch (a)
2nd October – AFC Rushden & Diamonds (h)
9th October – Peterborough Sports (h)
12th October – Biggleswade Town (a)
16th October – Tamworth (a)
19th October – Nuneaton Borough (h)
23rd October – Hitchin Town (a)
6th November – Needham Market (h)
9th November – Hednesford Town (h)
13th November – Leiston (a)
16th November – Barwell (a)
20th November – Rushall Olympic (h)
27th November – Stourbridge (a)
4th December – Lowestoft Town (h)
11th December – AFC Rushden & Diamonds (a)
18th December – Alvechurch (h)
27th December – Banbury United (a)
1st January – Bromsgrove Sporting (h)
8th January – Coalville Town (h)
15th January – Redditch United (a)
22nd January – Tamworth (h)
29th January – Peterborough Sports (a)
5th February – Biggleswade Town (h)
12th February – Nuneaton Borough (a)
19th February – Hitchin Town (h)
26th February – Needham Market (a)
5th March – Hednesford Town (a)
19th March – Leiston (h)
26th March – Rushall Olympic (a)
2nd April – Barwell (h)
9th April – Royston Town (a)
16th April – St Ives Town (h)
18th April – Bromsgrove Sporting (a)