Customer feedback was so good Claire is now wedding florist of the year
CLAIRE Higgs admits she’s on a high, in fact she feels amazing – it’s understandable really because Claire is now Wedding Florist of the Year 2024.
Having already won The Wedding Industry Awards regional heat held in Edgbaston last November, Claire, aged 37, found herself up against seven other top florists who had been selected from their respective regional heats for the grand final recently held in London.
The big night arrived and Claire headed to the national awards ceremony held at The Underglobe venue where she proudly took centre stage to receive her award at a glittering ceremony in front of a packed audience.
“I feel on a high,” said Claire, who is creative director of Hibiscus Floral Design in Floral Design in Pillerton Priors.
”As you can imagine I’m still on cloud nine. To get that recognition to be the best in the whole country for all that hard work is just the most amazing feeling and the crowd were incredible too.”
The award is made all the more special because it’s based on customer feedback from newlywed couples who rate the service they received from their florist throughout the wedding planning process right up to the day they tie the knot and even beyond. A panel of judges then review the comments and Claire was simply outstanding.
“I give my all to my customers and it just feels so special to be national florist of the year. There’s just been an influx of messages and emails from people sending their congratulations and I feel very honoured to be recognised,” Claire said.
But now, it all starts again and Claire is ready for this year’s wedding season which runs right the way through to December.
