Retailers advised to take precautions during festive shopping period
RETAILERS across the Warwickshire and West Mercia force areas are being reminded to take precautions to maintain the security of their customers, staff and premises during the Christmas shopping period.
An increase in footfall often seen during this period can make stores more vulnerable to shoplifters and police are urging business owners to take the recommended steps to reduce the likelihood of being targeted.
The alliance lead on business crime, Superintendent Sue Thomas, said:
"Additional security and extra staff during busy periods can go a long way in reducing the threat from shoplifters. We know that the additional demand seen at this time of year can cause issues but we are urging you to link in with your local policing team for further advice on how to protect yourselves."
Almost 30% of items stolen from retailers across the alliance area are classed as edible goods, such as meat, chocolate, cheese and coffee. Perfume and cosmetics are the second most commonly targeted products followed by alcohol, particularly liquor and spirits. *
Supt Sue Thomas said: "The types of goods we see being targeted are high value in comparison to their size and can be easily concealed by thieves. We hope the advice we give retailers helps to mitigate these risks.
"In addition to these precautions our local officers will be conducting high visibility patrols and actively engaging with retailers in shopping centres and high streets to ensure theft is kept to a minimum this season."
The below advice has been given to retailers across the alliance area to help protect them during the busy shopping season.
Top Tips To Prevent Shoplifters
- Greet your customers or make eye contact when they enter your premises. This way they know they have been seen.
- Install appropriate CCTV facilities to act as a deterrent to potential thieves.
- Signage to highlight the presence of CCTV can help further protect your business and your staff.
- Consider the layout of your premises, always ensure your high value goods are positioned in sight of the till or CCTV cameras.
- Display empty boxes in place of your high value goods and secure products elsewhere.
- Radios help staff communicate and can make observing a potential offender easier and more effective.
- Remind staff to be vigilant and make sure they know who to contact for assistance.
- Engage with your local police officers and join a partnership with other retailers in your area. This could help you to identify repeat offenders and working together can help reduce your risk.