Luxury drives £17m sales at Henley coach firm

HENLEY-based Johnsons Coaches has announced a record year of sales, achieving more than £17 million in 2023 – a 25 per cent year-on-year increase.

More than 650 holiday departures carrying over 23,000 passengers contributed to the growth – a 22 per cent year-on-year increase in passengers.

Part of that success came via the firm’s Luxury Traveller brand, which has grown to the point where 30 per cent of Johnsons’ clientele have travelled on Luxury Traveller tours.