Luxury drives £17m sales at Henley coach firm
HENLEY-based Johnsons Coaches has announced a record year of sales, achieving more than £17 million in 2023 – a 25 per cent year-on-year increase.
More than 650 holiday departures carrying over 23,000 passengers contributed to the growth – a 22 per cent year-on-year increase in passengers.
Part of that success came via the firm’s Luxury Traveller brand, which has grown to the point where 30 per cent of Johnsons’ clientele have travelled on Luxury Traveller tours.
Lauren Davies, head of business, sales and marketing at Johnsons Coaches, said: “Keeping up with travel trends whilst retaining seasonal favourites has been fundamental to our consistent growth since the pandemic.
“While traditional tours are selling well, with the average spend now at £862 per person for brochure tours, new and quirky excursions are seeing significant growth – particularly amongst a younger demographic – which is a new market that we are tapping into.
“We are also seeing an increase in later bookings, as well as single bookers with more people keen to pursue an adventure and make new friends.
“We’re really proud to be celebrating our 115th anniversary in 2024 – much of which has been built upon our reputable customer service – and we are looking forward to continuing our journey and totting up the next 115 years.”
As previously reported by the Herald, Johnsons has invested in 10 brand-new low emission vehicles as part of its fleet renewal programme.