Hundreds revving up for Stratford's Festival of Motoring despite cost rise
AFTER a two-year absence because of Covid, the popular Festival of Motoring will be back but there is concern exhibitors are being driven off by the fee needed to secure a spot.
Some owners have pointed out that they can exhibit their vehicles at other events for free, while Stratford’s – which is now organised by Stratforward BID with market operator LSD Promotions – costs almost £65 for the long weekend.
The fees for the event, which runs from Saturday 30th April to Bank Holiday Monday 2nd May, start at £26.15 for a single day rising to £64.49 for all three days.
It’s an increase on previous years when the price was listed £15-£35 with last-minute cars charged £10.
Roger Phillips said on Facebook: “We don’t mind a nominal charge, but this cannot be described in that way! Gloucester doesn’t charge, Hinckley doesn’t charge. It’s like asking the actors to pay for the audience’s seats at the theatre.”
Steve Kerrane added: “Atherstone motor show is also free to attend. The only cars that will be at Stratford are the organisers at this rate.”
However, that will not be the case as Stratforward said half of the 600 spots have already been sold.
BID manager Diane Mansell told the Herald: “Following an absence of two years due to the pandemic we want to make sure the Motor Festival comes back bigger and better than ever. We have made it a three-day event for the first time and taken the opportunity to address one of the criticisms of the past, that there should be more for the non-car enthusiast on offer.
“This year we are incorporating an artisan market and activities for the whole family to ensure there is plenty for all to enjoy.
“Together we believe this will attract many more thousands of people, showcasing everything the town has to offer and in turn giving our businesses, who have suffered so badly during the pandemic, a great launchpad for the main season, which is essential for their long-term recovery.”
She explained that working with LSD meant Stratforward could share some of the management costs for the event, which costs thousands of pounds to organise, including arrangements for road closures.
“Obviously, the cars are at the heart of this event, and we are pleased that we have been able to keep the price of entries really competitive to once again attract enthusiasts from across the country,” Diane said.
“In fact, by offering inclusive daily and discounted three-day tickets that include booking fees, VAT and vouchers as well as the route guides for the daily local driving tours planned for each morning, those entering should be making a saving this year.”
She added: “It is already looking like it is going to be a truly fantastic event.”
