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Hockey gold medallist becomes ambassador for Stratford law firm

Joanna Thornell Client and Markets Director, Alex Danson and Alex Smith Partner and Head of Construction and Engineering.
Joanna Thornell Client and Markets Director, Alex Danson and Alex Smith Partner and Head of Construction and Engineering.

A team GB hockey gold medallist has teamed up with a local law firm to inspire and motivate clients and employees.

Alex Danson, who competed at this year’s games in Rio, has taken on a role as brand ambassador for Shakespeare Martineau.

The partnership between Alex and Shakespeare Martineau follows the launch of the firm’s health and wellness programme, Walk to the Gold Coast Challenge, through which staff are being challenged to embark on a number of team-based activities designed to promote a healthier workforce.

All team members have been issued with a step-monitoring Fitbit activity tracker in order to measure the success of various challenges that are being introduced over the next 18 months.

The programme will conclude with a final challenge, which will see teams attempt to walk 20,000 miles – the equivalent distance to the destination of the Commonwealth Games’ 2018 in Australia - and back again.

Olympic gold medallist, Alex Danson, said: “Everything Shakespeare Martineau is doing to encourage employee engagement through its wellbeing programme is fantastic, and I can’t wait to work with the firm through my role as ambassador. I’m a huge advocate for businesses participating in sport. It puts everybody on a level playing field, regardless of age, skills, position or department.

“Getting outside of the usual working environment can do wonders to allow the people who are driving that business forward to let off steam, express themselves and bond with other team members. I hope my involvement and encouragement helps to spur them on both on and off the playing field.”

Joanna Thornell, Client and Markets Director at Shakespeare Martineau, added: “We’re thrilled to announce Alex as ambassador for the firm. When you look at the tenacity, dedication and shared vision that is commonplace throughout her team, it’s clear to see why they were so successful and it’s hard not to be inspired by that.

“Alex’s meticulous approach to training, game-planning, mental preparation and, of course, teamwork, is something that everyone can learn from, both employees and clients. Meeting Alex and listening to her advice will hopefully inspire our people as they work towards surpassing their own ambitions, be it achieving their sporting or career goals.”

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