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Dial into quotes from the Bard





A DIGITAL campaign inspiring the smartphone generation to tap into Shakespeare’s best-loved lines has been launched by the Shakespeare Birthplace Trust and the BBC.

The ShakespeareMe quote generator with a twist will present lines written by the Bard to match the emotions of users, which they will express by choosing from a series of specially designed emojis reflecting how they are feeling.

It will also tell users more about their quote’s origin and meaning, as well as helping them to explore other Shakespeare content across the BBC.

The quotes have been chosen by Dr Anjna Chouhan, a lecturer in Shakespeare Studies at the Shakespeare Birthplace Trust, and will be generated depending on the combination of emojis selected and can be enhanced using eye-catching and emotive images to add further context and meaning.

It will be unique to the user and can be shared at the touch of a button, integrating Shakespeare’s language into digital conversations by using the hashtag #ShakespeareMe

The database of 269 quotes are taken from 36 plays and two sonnets ranging from Romeo and Juliet and Macbeth to Coriolanus and Cymbeline, the latter has recently opend at the Royal Shakespeare Theatre.

There are 21 emojis, from happy faces to love hearts, covering a range of themes present throughout Shakespeare’s works, from boredom to bravery, disgust to desire. The images correlating to the quotes also make the content distinctive and more shareable. It will also tell users more about their quote’s origin and meaning, as well as helping them to explore other Shakespeare content across the BBC.

Dr Chouhan said: “The Shakespeare Birthplace Trust is thrilled to have been part of such an exciting project to help inspire an audience that might otherwise steer clear of Shakespeare, and to engage with his language on their own terms. ShakespeareMe will allow young people to speak of their joy, grief, fears and ambitions in a way they might never have thought possible.”

ShakespeareMe can be found at bbc.co.uk/shakespeareme or on social media with #ShakespeareMe.



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