Chauffeur company reunited with Felix Dennis' Rolls-Royce

The highest selling item was the silver Ascot Cup which went under the hammer for £67,000 and the Rolls Royce Silver Spur, one of the last lots in the sale, was won by Chauffer Driven by Bruce’s Ltd.

It is an emotional reunion for the company, whose drivers regularly chauffeured the vehicle for Mr Dennis for 23 years.

The Roller, which will now be used as a wedding and touring car, has already made its first appearance, surprising one lucky couple at the weekend who were expecting a ‘low profile’ chauffeured car to collect them from the church at Little Wolford.

The bride and groom were treated to a ‘complimentary upgrade’ to add to the glamour of their special day.

Rod Mosley, managing director at Chauffer Driven by Bruce’s Ltd, said: “When we discovered that the car was to feature on the last day of the auction it was felt by us that if it should be purchased by anybody then it should be ourselves.

“We honestly could not believe that we had placed the winning bid! I personally believe that it was something that was “meant to be” – destiny, fate, call it what you will.

“We hope that Felix would have considered the use of his beloved Rolls Royce for local weddings, Cotswold tours and the like to be appropriate over the coming years – the car to be seen on a regular basis around the town, the number plate retained on the vehicle exactly where it belongs, not to mention the packet of Wine Gums that Felix left in the centre armrest the last time that he travelled in the car.

“Mr. Dennis was a truly amazing and incredibly generous man who will be sorely missed by many, we hope that in some small way we can help to keep the memories alive for him when people see his classic Rolls Royce in daily use.”

The 2,300 lot auction saw possessions from Mr Dennis’ 12 homes around the world go under the hammer, including unusual items such as a pair of seats from two vintage jet fighter aircraft and a full size theatrical figure of Captain Hook with parrot.