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Stratford-based family-owned business has new site in Wilmcote




LOCATION, location, location.

That’s the all-important criteria for Avon Estates Ltd as it continues to add to its portfolio of residential and holiday parks.

Avon Estates holiday park home.
Avon Estates holiday park home.

The latest acquisition for the Stratford-based, family-owned business is in Wilmcote and it means Avon Estates, which now has parks across central England, has tied up two new additions, with another site near Tewkesbury.

With over 35 years’ experience operating residential park home sites and holiday parks, Nic Allen, director at Avon Estates said the business was proud of its heritage and has ambitious plans for the future.

“The key to any of our developments is their location,” Nic said. “If you look at our sites in Stratford, for example, they are right next to some amazing countryside. They are safe, secure and away from urban areas.

“Our customers - who become residents - are our ambassadors and they know who their neighbours are, whereas in some streets people don’t even know who their neighbour is. We want people to feel as though every day is like being on holiday.”

Nic said the location criteria applies to all their sites.

Customers tend to be aged 50 to 55 and beyond, but that demographic is changing slightly with people in their mid-40s now showing more of an interest in residential park homes.

“Some people want to downsize and have a more manageable property in the countryside but within easy reach of shopping facilities,” Nic said. “Some are not selling their houses but want a second home for the weekends.”

He added: “There’s been a definite boom in the industry since Covid.

“We offer a variety of residential and leisure parks, featuring residential park homes, holiday home ownership and holiday breaks.

“These new residential parks will provide much-needed single-story residential living for those seeking to enjoy low-maintenance living or embrace a more relaxed lifestyle.”

The firm’s growth looks set to continue as Avon Estates wants to acquire three to four parks each year.

However, the business is still keen to keep to its family roots and friendly approach.

Nic explained: “People don’t want suits when they choose us. We work on residential and holidays parks and we want our customers to be relaxed and our staff to enjoy what they do so it doesn’t feel like a day job.

“If someone wants to come to work in a branded T shirt and comfy shoes and no suit – that’s fine.”

As well as the residential offer, Avon Estates’ portfolio also includes touring pitches for caravans, motorhomes, glamping pods, lodges, static caravans and holiday cottages.

That offer could also expand.

“We are also looking at establishing our parks with visitor attractions like Warwick Castle, West Midlands Safari Park and Legoland, for example – 100 per cent we want to get involved with these type of visitor attractions,” said Nic.



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