Trade Hub aids strong growth and job creation

The European expansion was made possible thanks to support from the Coventry and Warwickshire Chamber of Commerce International Trade Hub including the UK Trade and Investment team (UKTI), who helped to put the business in touch with a series of British Embassies.

Although Maxim B2B was only founded three-and-a-half years ago, it now has a presence in Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Switzerland and Austria.

David Whitby, chief operating officer at Maxim B2B, said: “Our overseas expansion has been nothing short of remarkable and it has led to strong growth within the business.

"We networked with different embassies, who helped to provide us with essential information on each country and the markets pertinent to our trade. This included things like types of retailers, currency differences, taxation, culture, language and legalities.

“Most importantly though, under strong briefings, the different embassies made approaches to selected overseas retailers to introduce us for new business. The Chamber and UKTI have been indispensable to us, and without them introducing us into the network of British embassies, we simply wouldn’t be where we are today.”

Ajay Desai, Head of International Trade at the Coventry and Warwickshire Chamber of Commerce, added: “MaximB2B’s overseas expansion shows what can happen if companies tap into the support available.

“The Chamber is committed to doing everything it can to help businesses have a successful year and our International Trade Hub can play a major part in that.”