South Warwickshire’s Purity Brewing bounces back with English Heritage deal

JUST a few weeks after bought out of administration, Purity Brewing Company has signed a deal which will see its products sold at 100 English Heritage sites.

The Great Alne firm, which is now owned by investment firm the Breal Group, has unveiled an English Heritage Collection – a bitter, a lager and a low-alcohol pale ale – which will be available in bottles in shops and cafés at many of English Heritage’s sites.

Paul Brazier, head of marketing at Purity, said: “The English Heritage partnership has been born through a shared desire to leave a recognisable mark of quality, sustainability and authenticity on the world.

“Manifesting itself through our English Heritage Collection, celebrating the best of all things that have shaped our green and pleasant land, our beers are as rich and characterful in flavour as our country is in history.”

Alexandra Bovey, licensing and commercial development manager at English Heritage, added: “We’re so proud to have partnered with Purity, who we knew were a great fit as a responsible brewer caring about sustainable practices and never compromising on quality.

“The product range that is the result of months of joint development work are beautifully designed and we’re so pleased to be bringing this range to both our visitors, members and the wider public.”

Breal was revealed as the new owners of Purity in December.