MOTORS: Aston Martin branches out after striking new partnership with Semler Premium Sweden
ASTON Martin and Semler Premium Sweden have signed an agreement for the Scandinavian firm to become the Gaydon-based car manufacturer’s new dealer partner for the Swedish market.
With the new Aston Martin dealership officially operating from the first quarter of 2021 onwards, the company’s first ever SUV, the DBX, will enter the Swedish market alongside the sports car range of Vantage, DB11 and DBS.
As of 1st February 2021, Semler Premium will expand its luxury brand portfolio with a new Aston Martin dealership in Stockholm. The dealership will be operational on a temporary location in Convendum Stockholm, until a brand-new facility will open its doors in June 2021.
This ambitious project will include a new and used car showroom, alongside a fully equipped after-sales workshop with fully-trained and experienced technicians to create a new inspiring universe for Aston Martin in the Swedish capital.
“In Sweden, we have noted an increasing interest in Aston Martin together with an increasing demand in the luxury car segment in general. This trend is centered in the major cities, which is why we want to introduce Aston Martin in Stockholm but will reach and cover the entire Swedish market through events and also a collection and delivery service” said Johan Mårtensson, country manager at Semler Premium Sweden.
Through these new activities, Semler Premium will relaunch Aston Martin in Sweden with a renewed focus on customer experience and service.
Fredric Palmqvist, brand manager at Aston Martin Stockholm and site manager of the new dealership said: “I’m very much looking forward to welcoming our customers to our brand-new luxury Aston Martin dealership in Stockholm. With this legendary, and highly attractive, sports car brand, we’re well prepared to develop our business in a highly competitive market.”
Oliver Turner, regional president of Aston Martin Europe, added: “Sweden is a very important market for Aston Martin and we very much value our Swedish customers.
“It’s our pleasure to be announcing this new exciting partnership with Semler Premium for Stockholm which will ensure world class sales and after-sales service.
“With a partner like Semler Premium and our product portfolio including our first ever SUV entering the Swedish market, we are looking forward to a successful 2021.”