Brand consultancy wins mentoring contract

BRAND consultancy Glued has won the contract to promote the Business Ready programme.

The company, based on Kings Lane near Snitterfield, will work with Coventry firms Advent Communications and Image+.

The programme is delivered by the University of Warwickshire and supported by Warwickshire County Council and the European Regional Development Fund.

Eligible companies will get advice and mentoring, access to key services and university resources to maximise their growth potential, all of which is designed to help them contribute to the skills base and competitiveness of the region.

It is targeted at established small or medium-sized growing business, and progressive start-ups.

David Wilson, creative director at Glued, said: “It is great to be involved with an initiative that reflects our own mission to have a positive impact on the local and regional economy through its businesses.”

Janette Pallas, of the University of Warwick Science Park, said Business Ready built on the support services already offered by the Science Park.

She said: “Business Ready will help to grow the region’s economy and create new jobs.

“Barriers to growth usually come down to a lack of access – to space, to finance, to knowledge and skills and to markets.

"For some SMEs it can be one or all of those issues that’s affecting them and Business Ready will help them to overcome them and, therefore, grow more quickly.”