Coventry’s culture bid set to benefit Stratford


STRATFORD looks set to benefit from Coventry’s successful bid to become UK City of Culture 2021.

Several leading organisations in the town have thrown their support behind Coventry and have welcomed the increased trade and tourist opportunities the announcement offers Shakespeare’s home town.

Becky Cund, director of HR at the Shakespeare Birthplace Trust and a trustee of Coventry Culture Trust said: “Coventry’s win is great news. All of us at the Shakespeare Birthplace Trust look forward to continuing to work collaboratively with our partners including CW9 and CWLEP as well as the City of Culture programme to ensure the success of the bid benefits the entire region.

“Our Board of Trustees has set up a new sub-committee to actively explore how we can best support Coventry City of Culture 2021, building on Stratford’s standing as the world-famous Shakespeare centre. We will meet in the New Year to better understand how we can support the result and assist in the bid positively affecting the whole region.”

Stratforward’s Board backed Coventry’s bid and Stratford District Council was one of several Warwickshire council’s that contributed towards the cost of the bid, which was led by the Coventry City of Culture Trust, Coventry City Council and the University of Warwick.

District council leader Cllr Chris Saint said: “The district council would like to extend its sincerest congratulations to the team behind the bid, who have worked so tirelessly to put this bid together and especially with partners across the whole region and we’re proud to have supported the bid.”

A spokesman for the RSC said: “We are over the moon that Coventry has won City of Culture 2021 against such stiff competition. The brilliant programme promises something for everyone, with young people at the very centre of it all. We can’t wait to take part.”

It’s envisaged that as well as major productions by the RSC there will be screenings of the entire works of Shakespeare in iconic locations around Coventry.