Police are reminding people of the dangers of drink and drug driving as they prepare to launch a publicity and enforcement campaign highlighting the risks, writes Herald reporter Ben Lugg.
The campaign, which will run across social media and on local radio, warns motorists of the consequences of being caught driving under the influence.
Police have confirmed that they will be conducting increased enforcement activity across Warwickshire over the festive period.
One of the messages the force is keen to stress is that there is no fool proof way of calculating how much you can drink and remain under the limit or knowing how much an individual person can drink and still drive safely.
The campaign also points to the dangers of driving the morning after drinking as it is hard to calculate how long alcohol may stay in your body.
The safest option if you are planning to drive is not to drink any alcohol at all.
Superintendent Daryn Elton for Warwickshire Police and West Mercia Police comments: “There are still people out there who feel they can gamble with drinking and driving and think they know how much the limit is.
“Cracking down on those who take drugs or drink and then decide to drive is a year round commitment for us. However, we are very aware the festive season can present opportunities where people are tempted to drive under the influence.
“To combat this, extra patrols will be conducted in the run up to and over Christmas and New Year, in a bid to tackle those who commit the unacceptable act of drinking or drug driving. The simple fact is, there is only one way of being sure that you are safe to drive and that is not to drink at all.”
Figures indicate that, over the past 3 years, 7 people were killed and 77 seriously injured in Warwickshire following collisions where drink or drugs were recorded as a contributory factor.
The campaign supports the month long winter drink drive campaign (starting 1st December) by the National Police Chiefs Council (NPCC).
Police forces throughout the UK will be working hard throughout December to make sure the roads are safe for everyone this Christmas.