VISITORS to Stratford-upon-Avon will soon be able to enjoy a floral display which extends a warm welcome to the town on behalf of Stratford in Bloom and the Herald.
Steve Brookes, chairman of Stratford in Bloom, said the floral tribute underlined the “wonderful support” the Herald has given to Stratford in Bloom and its re-entry into the Britain in Bloom competition.
“It’s great to have a media partner and we’re thrilled to champion the floral display which gives us a sense of pride in the town,” said Mr Brookes.
The tribute spells the word Herald and within the next few weeks a plaque will also be installed at the site next to the Visitor Information Centre in Bridgefoot.
Herald editor Amanda Chalmers said: “A huge thank you to Steve Brookes and his team at Stratford in Bloom for creating this wonderful bespoke display in pride of place at one of the main entrances to our town. And what better way for the Herald to endorse their fantastic work as well as support Stratford’s entry into Britain in Bloom this year.
“The paper has been an integral part of Stratford since 1860 and now we can officially welcome visitors and readers, old and new, upon their arrival to our beautiful town. It’s a fitting way to really make our mark!”
Mr Brookes said he was also grateful for the assistance of Stratford District Council in welcoming visitors to the town with a splash of colour provided by the district council’s flower beds.
Stratford did not enter the national Britain in Bloom competition in 2014 or 2015 amid concerns over its funding and after it was decided the floral displays were not up to the required standard.
The town returns to the contest this year, led by a revamped Stratford in Bloom.