Magic and mayhem as Christmas Market comes to Stratford

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A rainbow spread across the Stratford skies as the Christmas Market opened on Friday

After the annual Christmas Market experienced heavy rain on Friday afternoon a rainbow filled the Stratford skyline and signalled a brighter evening ahead for merry-makers visiting the town centre.

The town’s Victorian Christmas Market runs from today (Friday) until Sunday 8th December and includes  craft and food stalls and a fun fair for youngsters.

Car-drivers will perhaps be not so jolly as the stalls will mean that roads will be closed throughout the town, including Waterside (to the junction of Sheep Street), Bridge Street, Wood Street, Meer Street, Henley Street, Rother Street Market, High Street and Union Street – causing delays to transport around the town. Although unlike last year, Sheep Street will remain open.

The market is a partnership between Stratford-on-Avon District Council, Stratford-upon-Avon Town Council and LSD Promotions.

A spokesperson for the district council said: “With so many people and traders expected to visit Stratford-upon-Avon for the weekend, the roads need to be closed for the safety of everyone involved. “We would advise people to plan their journey and know what roads are accessible and those that are not.”

There will be around 300 stalls selling a host of seasonal products – plus, as last year, there will be reindeer.

A town council spokesperson added: “This is the third year we have hosted the market and it is becoming increasingly popular. There is so much going on for all the family to enjoy and it is the perfect way for people to get into the festive spirit.”

There will be entertainment throughout the town, with a stage in Henley Street hosting performances across the week-end. A traditional funfair, including a carousel, will be situated at the bottom of Wood Street and on the Rother Street market area. As the Midweek Herald reported last week, a community craft fair will run for the first time this year in the Town Hall on Saturday from 10am to 4pm. The market will be open until 8pm on Friday, 10am until 8pm on Saturday and 10am until 5pm on Sunday.

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  • Centre Parting

    Until the Birmingham Road traffic problems are remedied, no town centre roads should be closed.

  • TGB

    I think the point of over-saturation with markets in the town has been reached. The town is disrupted a bit too often for the tastes of locals.

    Victorian Market? Diesel fumes, hamburgers and general goods are not made Victorian by a few stall holders wearing tatty cardboard top hats.

    • 1jamessmith1

      ref ‘disrupted a bit too often for the tastes of locals.’I live just off the town center, this market dragging on so long is not to my taste. Two days together, is more than enough.

  • johnie

    Yes the usual tat as seen on ‘Festive Season’ Thursdays.

  • Cath Simms

    STRATFORD – get the headline right at least!!!

  • Big Jim and The Twins

    Stinking typo, Herald.

    Traffic is shocking today and the market is poor. Victorian!LOL
    I’m not alone in thinking that LSD Promotions/Stratforward run this town .. read the the council’s minutes of market forum meetings.. their plans and costs go unchallenged by SDC.

  • KJ

    The ‘Victorian’ Xmas Market is not Victorian in any sense. Stallholders are in Peaky Blinder caps, jeans, trainers, bodywarmers etc..

    ‘Being Part of the Event.
    If you are a business situated within the market area and would like to take part, it is possible you can trade outside of your premises to make the most of what will be the high footfall generated by the Victorian Christmas Market. To do this you need to register with the market contractor and you must only promote or sell your normal stock or service. Those manning the stall must be dressed in Victorian dress; this is mandatory for all traders during the event. You must be confident that you comply with the Town’s regulatory standards, trade within its agreed licenses, and have all the necessary insurance, safety documentation and equipment, as these stalls will not fall under the umbrella of permissions and insurances in place for the main event.

    The Stratford-upon-Avon Victorian Christmas Market will benefit the whole of Stratford-upon-Avon in a variety of ways, in particular by bringing in additional visitors and a much needed boost to the economy. However, we are aware that not everyone enjoys or gets a direct benefit from the event, and we could not run this event without the support and understanding of local residents, who we know can be inconvenienced at this time. Dedicated stewards will be working throughout the site.’
    – SDC website.