Nic Allen is the 35-year-old managing director of Avon Estates, the company that owns Stratford Caravans. 

He told the Herald: “We have been working on it for a long time, it’s been on the drawing board for over ten years. We believe it’s the largest wooden structure in the UK.”

The design, based on Swiss chalets, was built in Russia before it was shipped over here in pieces.

As well as a much-needed clubhouse for the holiday parks, it will also be available for conferences, weddings, birthdays and other events.

Family business Avon Estates has been running the caravan park for nearly 30 years. 

“My grandad had it before that so we’ve probably had it for 50 years,” said Nic.

They have 500 static caravans on site.

The majority of these are privately owned and they also have 12 wooden lodges, 12 camping snugs known as ‘hobbit huts’, and space for people to bring their own caravans. 

“We see ourselves as one of the biggest hotels in Stratford with the amount of beds we have on site,” said Nic. 

“On a bank holiday weekend we could have probably 2,500 people, we bring a lot of tourism into the area.”

What started off as just a clubhouse for Stratford Caravans has now turned into something bigger. 

Nic said: “When we started designing it we realised we had designed something pretty special.”

He decided to capitalise on that potential and now that Amadeus have come in to run the Riverside Clubhouse, 15 new hospitality jobs have been created.

“Who better than the NEC Group, where Amadeus has experience of serving some of the biggest exhibition and conference customers in the world?” asked Nic.

Kevin Watson, managing director of Amadeus described it as a “fairytale” location for weddings and “well-equipped” for conferences. 

“Amadeus has over 34 years’ experience of providing venue management and catering,” he said. “We are really looking forward to welcoming local residents and businesses alike.” 

The Riverside Clubhouse opens to the public on Friday 7th March.