The RSC CV37 ticket scheme is the first of its kind in recent history, and is being made in recognition of the support the company receives from its neighbours. It applies to all the RSC productions in the Royal Shakespeare and Swan Theatres.

The company also announced its plan to kick off this year’s Shakespeare birthday festivities on 23rd April with a fireworks display at 10.30pm, after the evening performance of Henry IV Part I.

Inspired by Ben Jonson’s ‘Star of Poets’ description of William Shakespeare, the pyrotechnics will be provided by Emergency Exit Arts.

The company also announced its Winter 2014 season today.

Shakespeare’s Love’s Labour’s Lost and Love’s Labour’s Won (Much Ado About Nothing) will be on stage at the Royal Shakespeare Theatre from September, while The Swan Theatre hosts Jacobean tragedy The Witch of Edmonton from October, festive comedy The Shoemaker’s Holiday from December, and a new play about the father of the atom bomb, Oppenheimer, from January 2015.

To find out more see the Herald's Arts pages in this Thursday's paper or visit www.rsc.org.uk