Stratford-upon-Avon District Council together with Coventry University are bidding for a share of the £1 million government funded Portas Pilot project aimed at helping to support and grow the economies in towns and villages.
They have produced a video bid (available below) and submitted it to Mary Portas for her consideration.
If successful, the funding will initially help to create an E-Town Toolkit pilot in Bidford-on-Avon and Studley that could be rolled out to support other towns and larger villages across the district.
The E-Town Toolkit will inform visitors and potential shoppers about some of the hidden gems in the district - like Bidford and Studley - that might currently be overshadowed by the presence of their bigger neighbour, Stratford-upon-Avon.
People will be able to access information about about future plans for the high streets in both towns by viewing a virtual high street and a market place in each case. If successful it is hoped the tool kit will increase visitor and shopper foot fall for both areas.
Alcester have also produced a video bid, independent of the district council's. To view the video bid from Alcester, which was featured in last week's Stratford Herald, click here.
Warwick have also bid for the project. You can watch their video here.
In an interview with ITV News, Mary Portas herself said she hoped Warwick would become a pilot town, and went as far as saying the amazing way the town had pulled together in their bid suggested that they might not even need her, they were already there.
Hundreds of towns across the country have bid for one of 12 shares of the £1 million of government money plus retail help from Mary Portas.
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