Businesses vote to keep Bid in business

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Stratforward BID director, Joe Baconnet.

STRATFORWARD BID, Stratford-upon-Avon’s Business Improvement District, is to continue for another five years after BID businesses voted ‘Yes’ for a third term for the organisation.

The results of the voting process, which closed yesterday (Thursday, September 27th), are:-

Turnout by number 172 (41.1% of those eligible to vote)

Yes by number 121 (70.3%)

Yes by RV £8,720,700 (87.2%)

Sara Aspley, outgoing chair of Stratforward, said “This is great news and shows how much the businesses value the work of the BID. I will be excited to see the developments across the town in the next five years.”

BID Director Joe Baconnet added: “A huge thank you to those businesses who voted yes and who have supported us through this process. For those who voted ‘No’, please be assured that we will work hard to earn your support. As a business community, we are stronger together and the BID is about the town and your businesses.”

He went on: “Now the real hard work begins. Everyone knows that the High Street is facing incredible challenges at the moment and there is no time to lose. The team will be starting to implement the proposals that form part of the BID 3 Business Plan, drawn up in consultation with our members over recent months, with immediate effect.”

As part of the BID3 Business Plan, Stratforward plans to carry out additional work including:

  • A new marketing and brand strategy to promote the town to as wide an audience as possible, including the creation of a town-wide image library that can be used by members as well as for marketing and PR
  • Improvements to the current business-facing website and the creation of a new consumer-facing website
  • Collaboration with partners to develop Stratford’s evening economy, as well as supporting initiatives to help the business community by dealing with areas they have highlighted such as begging

BID3 will also see the continuation of successful elements of BID2 including:

  • Town Hosts team
  • Staff savings scheme – parking and BID Card discounts
  • Company saving schemes
  • Events and marketing campaigns