What’s in store for former hotel?

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The Swan Hotel in Alcester is up for sale.

THE Swan Hotel in Alcester has gone up for sale, prompting calls from Alcester Chamber of Trade for it to be converted into a boutique hotel.

The 400-year-old property, pictured, has changed hands a number of times in recent years.

It has been closed for the past few months and now owners, Enterprise Inns, appear to have decided to sell-up. It is on the market for £450,000.

Sarah Bassett, chairman of the Chamber of Trade, said convincing someone to turn it into a boutique hotel would be a huge boost to the town’s economy.

“We’re really investing, as a town, in tourism and attracting visitors. But we’re constantly asked ‘where do we stay?’ ” she said.

“We’ve got The Roebuck, King’s Court and the Travelodge, but nothing in the centre of town.

“The Swan is a fantastic building, right in the heart of the town centre, and it’s much loved here.

“I think it’s got loads of potential. It’s going to need a lot of money spending on it, but it would be fantastic if someone would turn it into a boutique hotel. That would be massively beneficial to the economic health of the town centre.

“There is a huge opportunity with the Coventry City of Culture in 2021 and the Commonwealth Games, and we’re right in the middle of both.”

The sales particulars describe The Swan as ‘An imposing and handsome 400-year-old property’, in an ‘affluent and desirable market town’, with ‘character trading areas, a first-floor function room and 11 en-suite letting rooms’.

Specsavers has also applied for permission to move into the Post Office building when that relocates to a different unit on High Street.

Sarah added: “It’s a massive compliment that a brand like Specsavers has identified Alcester as a good place to be.”