A MOBILE phone app that helps commuters get from A to B in the most efficient and cheapest way has been given £60,000 to continue its development.
The money from the Coventry and Warwickshire Innovation Programme will help Stratford-based Enable iD tailor its MyJrny intelligent mobility system for this region.
MyJrny enables organisations to digitally link up a person’s travel requirements to services offered in a particular area.
The intelligent mobility industry is taking off and is expected to be worth an estimated £900 billion by 2025.
Chris Thompson, chief strategy officer with Enable iD, said: “The funding is going to help us ensure the MyJrny platform works smoothly across regional transport operators by piloting it in Coventry and Warwickshire.
“We are focusing on really making the travel experience for people living in the region as enjoyable, affordable and efficient as possible.
“It was great to work with the Growth Hub on this, not just for the funding, which is obviously welcomed, but for the links it has allowed us to make with transport operators, local businesses and the local authority, all of which are crucial to the delivery of smarter and more integrated transport systems.”
Enable iD is based on Timothy’s Bridge Road and employs 65 people, with many of its software developers being graduates from the University of Warwick.
The company expects to grow to over 100 employees by 2020.
The Coventry and Warwickshire Innovation Programme supports SMEs to develop innovative products or services that will be new to the market and is part funded by the European Regional Development Fund.
Phil Peak, of the Coventry and Warwickshire Local Enterprise Partnership Growth Hub, said: “We are delighted to have helped Enable iD with their aim to pilot a project that could have huge positive consequences for people in Coventry and Warwickshire, as well as the rest of the country in the future.
“This project is a great example of the positive impact that targeted support from the Coventry and Warwickshire Innovation Programme can stimulate.”