He was given pain relief and immobilised before being flown to the Queen Elizabeth Hospital in Birmingham by the Midlands Air Ambulance from Strensham. The helicopter took off around 11am.

He was pronounced dead shortly after arriving at hospital.

Police are now appealing for witnesses to the collision along the unnamed road between Arrow and the Kingley Bend. It is believed no other cars were involved.

They also want to hear from anybody who saw the vehicle which was travelling away from Alcester.

Please contact PC 1001 Pearson, Operational Police Unit, Rugby on 01926 415000 ext 3890 with information.