Paramedics asked him to stay and keep talking to the woman while they treated her. The woman was in shock, but talking back.

After she was removed from the wreckage, she was airlifted to University Hospital in Coventry.

An ambulance spokesman described her injuries as “serious” and the hospital was alerted to her arrival beforehand.

The head-on collision between the Ford Fiesta and Fiat Sedici took place on Clifford Lane at 7.45am.

A man driving the second car, believed to be in his mid 20s, suffered neck and back pain in the crash.

He was taken by ambulance to Worcester Royal hospital for further treatment.

Clifford Lane was closed throughout the morning from the Shipston Road roundabout near Waitrose to the turning for Welford.

The road was reopened around 12noon.