“Our new centrally located venue at Long Marston gives us the ideal opportunity to attempt to break our own Guinness world record,” said organiser Ian Uwins.

“In order to achieve this we will need around 500 Land Rovers, basically anything born with the green (or more recently black) oval. We hope to have vehicles from across the entire marque from the earliest series to the latest Range Rovers and everything in between.

“Arrangements for the 2014 event are well under way with clubs and individuals already booking their places, traders making arrangements and evening live entertainment being sort.

The camping/caravanning with toilets and hot showers area are all allocated, and plans for the convoy route are all in place to attempt to break our Guinness world record.”

Captain Tony Harris, driver and founder of Race 2 Recovery, will be starting the convoy as well as giving a talk about the work Help for Heroes, and also his recent Dakar experiences.

Along with a parade of the Land Rovers all of the usual convoy favourites like the Easter bonnet parade, a circus workshop for the kids, Easter egg scrambles, auction, the twilight tour, live music, licensed bar and a film night. Even Hero Bear will be making an appearance.

Bookings for the actual world record attempt end on Monday 31st March. So if you’re a Land Rover enthusiast and you would like to get involved in this annual event then full details can be found at www.convoy4heroes.org.uk