The festival will be attended by the new Mayor of Stratford, the Military Wives Choir, representatives of the armed forces and will include a football match between a former Aston Villa team – Lions and Legends – and a former Coventry City XI.

Sarah Elliott, representing CP Bigwood across South Warwickshire, will kick off the event with Midlands football legend Cyrille Regis.

She said: “It is going to be a fabulous occasion and we are thrilled to be playing a part. It will give plenty of enjoyment and generate funds for a great cause.”

Bernard Shepherd, senior property lawyer, CBTC Rawstorne, said: “We are aware of what an excellent service Forces Support offers the bereaved families of our armed forces. We therefore had no hesitation in coming forward to help support this event. It promises to be great day, a great game, great fun for all concerned and we are delighted to be involved.”

Bill McCance, founder, CEO and trustee Forces Support said: “The news of this sponsorship by CBTC Rawstorne and CP Bigwood is brilliant. I am delighted that two of the most highly distinguished businesses in Stratford have come to our aid and I cannot thank them enough.

“We do so much work for the bereaved families of our armed forces and there are another 51 families at present seeking help. This support will go a long way to helping us help them.”

Over 2,500 people are expected to attend the event. Gates open at 12noon with the main match kicking off at 3pm.