Alcester’s Low Bailiff Vaughan Blake, was one of four judges. He said the Sandwell crier emerged victorious because: “He was by far and away the clearest, it was his consistency of volume really.

“Some of them dropped their volume, they started off with the Oyez Oyez and half the town could hear them, but then they fell away.”

Dressed all in green, the Sandwell crier picked up points for his clarity, volume and cadence.

“He ticked all the boxes,” said the Low Bailiff.

“He also had a flow to it, which I think clinched it. Some of them just seemed to shout each word individually.”

Sandwell crier Adrian Holmes won the event.

The town crier for Nuneaton and Bedworth, Paul Gough, came second, and there was drama in the form of a three-way tie for third place.

After the competition’s first cry-off in its 20-year history, third place was given to both Trevor Heeks from Trowbridge near Bath and Ken Knowles from Lichfield.

The Mayor of Alcester Mark Cargill was also judging, while his wife Kathryn Cargill judged the ‘best dressed’ category alongside the High Bailiff’s wife Alison Brown.

They decided Dennis Robinson from Sandbach near Crewe, was the smartest.

After the competition, which took place between 2pm and 3pm, the winners were presented their trophies at lunch in the town hall.

Dennis Robinson was judged to be the 'Best Dressed'.

Photos: Laurence Cremetti (www.cremetti-commercial.com)