Hoping to raise £100,000, the 48-year-old is joined by fellow staff member Jake Thompson, a marine commander and a retired doctor.

Together they are the only British team to attempt the challenge this year.

Burning 9,000 calories a day, setting up camp on the ice each night will take roughly three hours and every day includes a gruelling eight-hour trek.

The team travelled to the arctic circle last week for acclimatisation and training, before flying to Camp Barneo, an ice drift base 60 miles from the Pole.

Steve said: “I have to be honest, the prospect of this challenge is very daunting.

“I know it’s going to be incredibly tough, but at the end of the day I’m not just doing it for myself.

“I’m doing it for two great causes that I believe passionately in which will hopefully be my motivator during my darkest moments.”

Steve's camp in the arctic circle.

Family business The Genuine Gemstone Company runs 24-hour television channel Gems TV, and is one of the UK’s largest jewellery brands.

Earlier this year the company broke the Guinness World Record for the ‘most money raised by static cycling in one month’ when 284 staff members took it in turns on the 24-hour bike.

This time around Steve is raising money for two charities—the Colourful Life Foundation and the National Osteoporosis Society.

Colourful Life is leading a project helping poverty stricken children in the inner Birmingham area.

Steve shows off all the food the team will be taking with them.

For more information about the challenge and to donate to either charity visit Steve’s Just Giving page at www.justgiving.com/Steve-Bennett14

For more charity news, see our 'Heart in the Community' on Page 4 of last week's paper.

For an update on Steve's journey see this coming Thursday's Herald.